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The Core Elements.

Break Boundaries.

The brand doesn't want to stick to the status quo. Instead it wants to climb a mountain and shatter into a million pieces.

Team Spirit.

The brand encaptures the teams that play in the tournament. Bringing each of their different energies into a central hub to boost into.

Be Energetic.

The brand wants to jump off the page, be expressive and build momentum. When you see the brand you get an adrenaline kick.

The Challenge.

To launch their new mobile game Rocket League: Sideswipe, Psyonix went to 5 different tournament organisers around the world at the top of class in their respected regions to host a series of events!

In collaboration with the Oceanic host organiser RL Oceania, we created an identity that encaptured the region and the games launch strategy.

RLO Swipe Series

Brand Identity, Broadcast Creation & Motion Design.

RL Oceania & Psyonix

Designing the heart.

The core of the design brings together sharp and minimalistic edges to bring momentum into the brands identity.

Throughout the creation of this brand, we strived to be simple. Not overcomplicating the viewer's minds with the traditional sports design style. Instead, using minimalism and white space. Creating environments within the designs themselves to make the viewer feel immersed.

Bringing the ENERGY.

Along with the branding of the RLO Masters, we also created hype trailers for each season's  Monthly Final and to announce the new brand to the world.

"Liam has never failed to impress me with his creative mind and incredible work ethic. Always showing enthusiasm for his work, he has always delivered when we needed him to." - Ben O'Connor (RL Oceania)

Credits.

Spice Media Ltd.

Liam James - Creative Director

RL Oceania.

Ben O'Connor - Co-Founder & Director

Joshua Rickwood - Event Director

Jayden Butler - Operations Manager

RL Oceania holds no rights to Rocket League. All material referring to Rocket League belongs to Psyonix, Inc. RL Oceania also holds no rights to various organisation logos and material.

Rocket League, Psyonix, and all related marks and logos are trademarks or registered trademarks of Psyonix LLC and used under license. © 2015-2021 Licensed by Psyonix LLC. All rights reserved. All other trademarks are property of their respective owners.

Psyonix.

Ian Nowakowski - Esports Manager, Comms

Murty Shah - Esports Manager, Ops

Jake Friedman - Esports, Ops

Creating unique experiences.

With 16 teams competing in the main division we wanted to bring each teams unique styles into the branding, helping the audience identify their favourite teams but also to give the brand a more dynamic look and feel.

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